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Case
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Surveillance and investigation Semiconductor
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Monitoring news on the semiconductor industry
(Media monitoring) |
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Our client, a global provider of
reputational analysis services, needed to analyse press coverage of its client,
one of the world’s biggest semiconductor manufacturers, in major markets
around the world. In order to provide this analysis, our
client needed effective media-monitoring in all of these markets. It already had access to media-monitoring
service in Europe, North America and elsewhere, but could not access
high-quality services anywhere in Asia.
The company had tried working with global
PR firms and small local service providers in Asia, but it had not been able to
secure thorough, reliable and impartial media-monitoring services. The client initially engaged Sinogie to
monitor Japanese media coverage of the client and 35 of its leading
rivals. After several months of
consistently high-quality reports from our team in Japan, the client expanded
the project to cover several markets in Asia, as well as expanding the list
of target companies. Sinogie now provides the client with the
following:
This information allows our client to
accurately assess coverage of its client and all of its rivals. The ultimate client is able to use this
information to choose how to allocate its advertising and marketing budgets
across the region. |
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