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Media
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Surveillance and investigation Media monitoring |
As Asia’s economies
develop, new technologies appear, government policies change to keep up with the
latest developments, and companies rise and fall, it can be difficult to keep
tabs on exactly what is going on around the region. What are your competitors doing in the
region? Are new regulations going to
make it harder for you to sell your products?
How are your customers performing?
How is your own reputation developing in local markets? |
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Regular, effective monitoring of local media is essential to keep
track of these issues. But tying up
local staff to monitor the press is time-consuming and expensive. Specialist regional publications do not
give the depth of coverage that many companies need to effectively keep track
of the latest developments, and they rarely cover every issue of concern to you.
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Sinogie’s media monitoring can keep you up to
date Sinogie Consulting offers specialised, tailor-made media
monitoring services that can help you keep track of every issue of concern to
your company in the Asia-Pacific region, while keeping costs to a
minimum. |
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Tailor-made
service Our tailor-made service means that your daily, weekly, or monthly
regional news summary covers only the issues of concern to your company,
giving you the information that you need and freeing up time that you and
your colleagues would otherwise spend on research. We have found that different clients require very different
media-monitoring services. Some need a
regular, daily summary of all news affecting their industry in the
region. Others need us to identify and
log all articles which directly refer to them, or to their rivals. Still others need us to monitor the
effectiveness of an individual PR campaign.
No matter what the client needs, we can tailor our monitoring
accordingly. |
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Pan-regional
capabilities Sinogie can monitor print and on-line media in most major markets
in the Asia-Pacific region. We can cover English-language on-line media in every market in
the region. We can also provide
local-language on-line and print coverage in the following markets:
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Prompt access to tailor-made information Sinogie’s research staff will work with you to work out the exact
issues, markets and media outlets that your news summary should cover. By working with you, we can ensure that the
report is tailored to exactly suit your information needs and your budget,
with formatting and prioritisation that presents information to your staff
and partners in the way most relevant to them. If you choose a daily summary, you will
receive a report covering all news relevant to you on the day of release
(Hong Kong time). |
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For more information on how
Sinogie’s media monitoring services can help you stay up to date, please e-mail
us, or call us on +86 21 6886 9328 (Shanghai) or +852 2517 4518 (Hong Kong). |
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