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Intellectual
property protection |
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IP protection Surveillance and investigation |
China is renowned not only
as the world’s manufacturing centre, but as the global capital of
counterfeiting. We see fake products ranging
from soft drinks to luxury cars. As a
manufacturer, it is essential that you do everything possible to protect your
intellectual property, and the reputation of your brand. Chinese manufacturers also regularly
produce goods which are confusingly similar to well-known brand-name
products. |
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Sinogie’s team of investigation experts can work with you at
every stage of the investigation process, from identifying infringers to
arranging trap purchases, to organising raids on counterfeiting
companies. Sinogie works on intellectual property issues including trademark
protection, copyright protection, counterfeiting, patent protection, and
dealing with confusingly-similar products.
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If you suspect that your product is being counterfeited in China,
we can work to identify the manufacturer of the counterfeiters. |
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Once we have identified the counterfeiter, or if you already have
an idea who the counterfeiter is, we can conduct in-depth research into the
target company. Searches of government records will allow us to establish whether
the target is a legally-established company.
This lets us identify whether action should be taken against a
company, individual people, or both. If
the target is a company, we can conduct a company search to identify the owners of the company, and to provide you with
information on the targets’ manufacturing capability, its assets, and its
financial situation. |
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We then typically pose as potential customers of the infringing
company. This allows us to visit the
target’s office and factory, and identify where infringing products are
manufactured and stored. We can also
examine the target company’s manufacturing capabilities, discuss the
company’s target markets and sales and marketing techniques, and collect
other evidence relevant to the case.
At this stage, we also often collect samples of the counterfeit
products. In some cases, it is then
necessary to arrange a trap purchase. While the investigation continues, we can also arrange covert surveillance of the target company, and of the individuals involved in the
counterfeiting. In many cases, we can
also check targets’ telephone records.
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Through our partnership with a Chinese law firm, we then work
with the relevant Chinese authorities to arrange for a raid of the target
company’s premises. Depending on the
severity of the case, this can lead to anything from the authorities seizing
the fake products through to the counterfeiters being fined or having their
factories closed down, or to the counterfeiters being arrested. |
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Confusingly
similar products Our IP protection work does not only involve anti-counterfeiting
projects. We also assist clients in
identifying and taking action against manufacturers of products which are
“confusingly similar” to their own brands in their use of brand names,
packaging or promotion. Our research into manufacturers of confusingly similar products
brings together our skills in conducting company searches, market research, and industry research. A project can typically include background
reports on the manufacturer; the amount of the infringing product that the
company is producing; the history of the product; information on the
company’s advertising and promotion; surveys of consumer awareness of our
client’s product and the infringing product; and information on the
infringing company’s sales, distribution and market penetration. |
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For more information on how Sinogie can help you protect your
intellectual property, please e-mail us, or call us on +86 21 6886 9328 (Shanghai) or +852 2517 4518 (Hong Kong). |
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